HuHubSpot
Workflows, custom objects & RevOps
TopCRM
Muhammad Aaribis a
I design and build the revenue-ops machinery behind scaling teams — connecting CRMs, automations and cloud into one system that runs itself.
12.4K+hrs automated
30+clients served
240+workflows shipped
Work with
Teams I've partnered with — from seed-stage startups to scaling orgs.
By the numbers
The impact network
Every engagement compounds. Hover a node to see what the work moved.
The practice
5+ yrs
Aarib
Revenue-ops automation
A connected practice across CRM, automation and cloud — every engagement plugs into the same operating system.
Selected work
Case studies
Deep-dives on the builds that moved the needle.
HubSpot
Revenue Ops Overhaul
Rebuilt a Series-A team's go-to-market engine — instant routing, enrichment and SLA alerting so no inbound lead ever sits cold.
−63%
Lead Response Time
Zoho
Two-CRM Migration
Merged two brands onto one Zoho instance with custom matching logic — zero downtime, zero data loss.
1.4M
Records Migrated
Attio
Relational CRM Build
Modelled a fund's entire deal pipeline in Attio — relational data, enrichment and automated stage tracking.
3×
Faster Deal Updates
n8n
Self-Hosted Automation Hub
Stood up a self-hosted n8n hub orchestrating 60+ workflows across the agency's tools — owned, not rented.
60+
Workflows Orchestrated
Zapier
Lifecycle Automation Suite
Behavioural triggers and orchestrated touchpoints in Zapier that turned sign-ups into activated, retained users.
+22%
User Activation
Toolkit
Skills & stack
The technologies I reach for, by discipline. Filter to see what powers each layer.
At
Let's build
Got ops that should run themselves?
Tell me where the friction is. I'll map the system, automate the busywork, and hand it back clean.
Find me online